Production Tutorial

Creating Electronic Music for Online Video

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12 Videos | Length: 1hr 9min 27sec
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  • image description 0:44

    Introduction

    Adam welcomes you to the course and discusses what he will be covering.

  • image description 11:21

    Lossy Compression

    In this video, learn about lossy compression, and how to minimize how much it destroys your music's sound quality. This is the most important thing to understand when creating music for online video.

  • image description 8:36

    Clipping & Headroom

    How much headroom should you leave when creating music for online video? Get this wrong, and your audio will clip/distort. Lossy conversion requires much more headroom than you might expect, but as Adam explains in this video, for precise numbers, you'll need to run some tests.

  • image description 11:52

    Loudness & Compression

    When creating music for online video, how loud should the audio be? How compressed? To answer this we first need to understand "loudness normalization", and how the various video platforms compensate for loudness. In this video, Adam uses Facebook, Instagram, and YouTube as examples.

  • image description 13:13

    Stereo Imaging

    What do we do with the stereo image? Do we place things in the center? On the sides? Or in the distance? And find out why it's much safer to use mono compatible techniques, as occasionally (sometimes for no logical reason) the video platforms sum to mono.

  • image description 5:25

    Sample Rate

    In this video, learn what sample rate is, and how to correctly/cleanly convert to the correct sample rate for video.

  • image description 3:51

    Bit Depth

    In this video, Adam discusses bit depth: what it is, and what bit depth you should export at.

  • image description 3:45

    How to Test Things

    Throughout this course I've emphasized repeatedly that you must test things. Things change, and so every six months you must test your working knowledge. Learn some tips and tricks for testing what you know.

  • image description 3:33

    Pre-Intro Arrangement

    People consume video content on Facebook/Instagram/etc.. differently to how they consume content on Spotify or YouTube. Learn why, and how you should adjust your music's arrangement accordingly.

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    Better Without a Vocal

    In this video, Adam discusses why it's better to create music without vocals, as that allows the video creator the option to lay some voiceover on top.

  • image description 2:46

    Do the Work in Advance

    When pitching music to video creators, do the work in advance, and approach with specific ideas. This is the most important principle people usually get wrong.

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    How to Persuade & Influence

    In this video, learn how to better pitch music to video creators, by implementing principles from one of my favorite books: Influence, science and practice. In this video video I look at two of the principles, reciprocity, and social proof. And how you can use these to convince a video creator to purchase your music.

Product Overview


Adam Pollard presents a series of producing Electronic Music for Online Video tutorials! Learn how to design and produce Electronic music for the endless amount of video content found on YouTube, Facebook, Instagram, Spotify and more. These production videos are perfect for those who know how to use their DAW, but want to go deeper into the specifics of Electronic music creation for online video.

Adam first begins with a very important topic, Lossy Compression, and how to minimize how much it destroys of your music’s sound quality. This is the most important thing to understand when creating music for online video.

Next, you'll learn all about Clipping and Headroom, Loudness and Compression techniques for the different video platforms such as YouTube and Facebook, stereo imaging tips, how Sample Rate differs for video, which Bit Rate to use, and how to test your working knowledge of things related to this topic.

Moving on, Adam reveals helpful information on how to adjust your music’s arrangement, according to how people consume video content on Facebook/Instagram/etc, differently to how they consume content on Spotify or YouTube.

To see what each Electronic music for online video tutorial shows you and how it can guide and inspire you to make great music for online video, see the individual production tutorial descriptions on this page. If you're just getting started creating content for online video, or just want some powerful tips and tricks, this series of Electronic Music for Online Video tutorials will take you there and beyond... See how to make great content for online video today, watch “Creating Electronic Music for Online Video”.


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trublman
Submitted 5 months ago

Good Course Worth Watching

Excellent information on preparing tracks so they sound their best on various online venues, and avoiding certain problems related to levels and file conversions.

I am a: Semi-Pro, Musician, Studio One


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HardDiskMusic
Submitted 1 year ago

Many good advice. Mr Multiplier do it accurate and good. Maybay some times over-talk.

If you want to know background of everything this is the right video, but maybe you can cue forward some times.

I am a: Professional, Musician, Producer, Sound for Film/TV, Cubase


Ease of Use
 
 
 
 
 
Quality of Videos
 
 
 
 
 
Value of Training
 
 
 
 
 
Access to Videos
 
 
 
 
 

trublman
Submitted 5 months ago

Good Course Worth Watching

Excellent information on preparing tracks so they sound their best on various online venues, and avoiding certain problems related to levels and file conversions.

I am a: Semi-Pro, Musician, Studio One

Ease of Use
 
 
 
 
 
Quality of Videos
 
 
 
 
 
Value of Training
 
 
 
 
 
Access to Videos
 
 
 
 
 

HardDiskMusic
Submitted 1 year ago

Many good advice. Mr Multiplier do it accurate and good. Maybay some times over-talk.

If you want to know background of everything this is the right video, but maybe you can cue forward some times.

I am a: Professional, Musician, Producer, Sound for Film/TV, Cubase

Ease of Use
 
 
 
 
 
Quality of Videos
 
 
 
 
 
Value of Training
 
 
 
 
 
Access to Videos
 
 
 
 
 

1. When did you start dabbling in music?

I started producing music just over 5 years ago, right about when Skrillex's Scary Monsters and Nice Sprites EP dropped.

2. What training have you had?

I'm fully self-taught, and haven't had any formal training. I use online resources and learn a lot by talking to other producers about how they do things too.

3. When did you get into recording?

(same answer as number 1)

4. People you have worked with/for?

DJTechTools, iZotope, Output, CAPSUN Pro Audio, Loopmasters, Plugin Boutique, Industrial Strength, 5Pin Media

5. Why are you so good at training people?

I've had a lot of experience in the EDM space, from producing tracks and sample packs that have charted on sites like Beatport, through to DJing internationally and running a record label. And on the training side I've produced thousands of tutorials, and also tutor people one to one.

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    Ableton Live 10: Tips & Tricks

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  • image description
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    Ableton Live: Creating a Track from Scratch

    Adam Pollard aka Multiplier brings you an in-depth video series all about creating a track from scratch with Ableton Live! Shown in version 10 but applicable to other versions and DAWs, see how to make a modern day track starting with just the kick drum, all the way to mastering and exporting the song for all the world to hear.

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    Beginner’s Guide to Mastering with Ableton Live

    Adam Pollard aka Multiplier, delivers a mastering video tutorial series designed for the beginner, covering the important topics needed to master your music in Ableton Live! Learn the basic principles and terminologies, as well as specific steps to take to get great sounding master files that you can publish to the world.

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    Beginner's Guide to Music Production Hardware

    Adam Pollard aka Multiplier presents an in-depth video series for those just getting into making music and the endless options for studio gear. Save endless hours of research trying to find answers to the most basic questions, when setting up your first studio and all the gear that goes with it!

  • image description
    tutorial video

    Creating Electronic Music for Online Video

    Adam Pollard presents a series of producing Electronic Music for Online Video tutorials! Learn how to design and produce Electronic music for the endless amount of video content found on YouTube, Facebook, Instagram, Spotify and more. These production videos are perfect for those who know how to use their DAW, but want to go deeper into the specifics of Electronic music creation for online video.

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Creating Electronic Music for Online Video is rated 4.4 out of 5 by 2 .
Rated 4.0 out of 5 by from Good Course Worth Watching Excellent information on preparing tracks so they sound their best on various online venues, and avoiding certain problems related to levels and file conversions.
Date published: 2020-04-27
Rated 4.0 out of 5 by from Many good advice. Mr Multiplier do it accurate and good. Maybay some times over-talk. If you want to know background of everything this is the right video, but maybe you can cue forward some times.
Date published: 2019-08-01
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