Production Tutorial

Creating Electronic Music for Online Video

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12 Videos | Length: 1hr 9min 27sec
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  • Introduction 0:44


    Adam welcomes you to the course and discusses what he will be covering.

  • Lossy Compression 11:21

    Lossy Compression

    In this video, learn about lossy compression, and how to minimize how much it destroys your music's sound quality. This is the most important thing to understand when creating music for online video.

  • Clipping & Headroom 8:36

    Clipping & Headroom

    How much headroom should you leave when creating music for online video? Get this wrong, and your audio will clip/distort. Lossy conversion requires much more headroom than you might expect, but as Adam explains in this video, for precise numbers, you'll need to run some tests.

  • Loudness & Compression 11:52

    Loudness & Compression

    When creating music for online video, how loud should the audio be? How compressed? To answer this we first need to understand "loudness normalization", and how the various video platforms compensate for loudness. In this video, Adam uses Facebook, Instagram, and YouTube as examples.

  • Stereo Imaging 13:13

    Stereo Imaging

    What do we do with the stereo image? Do we place things in the center? On the sides? Or in the distance? And find out why it's much safer to use mono compatible techniques, as occasionally (sometimes for no logical reason) the video platforms sum to mono.

  • Sample Rate 5:25

    Sample Rate

    In this video, learn what sample rate is, and how to correctly/cleanly convert to the correct sample rate for video.

  • Bit Depth 3:51

    Bit Depth

    In this video, Adam discusses bit depth: what it is, and what bit depth you should export at.

  • How to Test Things 3:45

    How to Test Things

    Throughout this course I've emphasized repeatedly that you must test things. Things change, and so every six months you must test your working knowledge. Learn some tips and tricks for testing what you know.

  • Pre-Intro Arrangement 3:33

    Pre-Intro Arrangement

    People consume video content on Facebook/Instagram/etc.. differently to how they consume content on Spotify or YouTube. Learn why, and how you should adjust your music's arrangement accordingly.

  • Better Without a Vocal 0:59

    Better Without a Vocal

    In this video, Adam discusses why it's better to create music without vocals, as that allows the video creator the option to lay some voiceover on top.

  • Do the Work in Advance 2:46

    Do the Work in Advance

    When pitching music to video creators, do the work in advance, and approach with specific ideas. This is the most important principle people usually get wrong.

  • How to Persuade & Influence 3:22

    How to Persuade & Influence

    In this video, learn how to better pitch music to video creators, by implementing principles from one of my favorite books: Influence, science and practice. In this video video I look at two of the principles, reciprocity, and social proof. And how you can use these to convince a video creator to purchase your music.

Product Overview

Adam Pollard presents a series of producing Electronic Music for Online Video tutorials! Learn how to design and produce Electronic music for the endless amount of video content found on YouTube, Facebook, Instagram, Spotify and more. These production videos are perfect for those who know how to use their DAW, but want to go deeper into the specifics of Electronic music creation for online video.

Adam first begins with a very important topic, Lossy Compression, and how to minimize how much it destroys of your music’s sound quality. This is the most important thing to understand when creating music for online video.

Next, you'll learn all about Clipping and Headroom, Loudness and Compression techniques for the different video platforms such as YouTube and Facebook, stereo imaging tips, how Sample Rate differs for video, which Bit Rate to use, and how to test your working knowledge of things related to this topic.

Moving on, Adam reveals helpful information on how to adjust your music’s arrangement, according to how people consume video content on Facebook/Instagram/etc, differently to how they consume content on Spotify or YouTube.

To see what each Electronic music for online video tutorial shows you and how it can guide and inspire you to make great music for online video, see the individual production tutorial descriptions on this page. If you're just getting started creating content for online video, or just want some powerful tips and tricks, this series of Electronic Music for Online Video tutorials will take you there and beyond... See how to make great content for online video today, watch “Creating Electronic Music for Online Video”.

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