Creating Electronic Music for Online Video
Adam Pollard presents a series of producing Electronic Music for Online Video tutorials! Learn how to design and produce Electronic music for the endless amount of video content found on YouTube, Facebook, Instagram, Spotify and more. These production videos are perfect for those who know how to use their DAW, but want to go deeper into the specifics of Electronic music creation for online video.
Videos
• Introduction (00:44) - Adam welcomes you to the course and discusses what he will be covering.
• Lossy Compression (11:21) - In this video, learn about lossy compression, and how to minimize how much it destroys your music's sound quality. This is the most important thing to understand when creating music for online video.
• Clipping & Headroom (08:36) - How much headroom should you leave when creating music for online video? Get this wrong, and your audio will clip/distort. Lossy conversion requires much more headroom than you might expect, but as Adam explains in this video, for precise numbers, you'll need to run some tests.
• Loudness & Compression (11:52) - When creating music for online video, how loud should the audio be? How compressed? To answer this we first need to understand "loudness normalization", and how the various video platforms compensate for loudness. In this video, Adam uses Facebook, Instagram, and YouTube as examples.
• Stereo Imaging (13:13) - What do we do with the stereo image? Do we place things in the center? On the sides? Or in the distance? And find out why it's much safer to use mono compatible techniques, as occasionally (sometimes for no logical reason) the video platforms sum to mono.
• Sample Rate (05:25) - In this video, learn what sample rate is, and how to correctly/cleanly convert to the correct sample rate for video.
• Bit Depth (03:51) - In this video, Adam discusses bit depth: what it is, and what bit depth you should export at.
• How to Test Things (03:45) - Throughout this course I've emphasized repeatedly that you must test things. Things change, and so every six months you must test your working knowledge. Learn some tips and tricks for testing what you know.
• Pre-Intro Arrangement (03:33) - People consume video content on Facebook/Instagram/etc.. differently to how they consume content on Spotify or YouTube. Learn why, and how you should adjust your music's arrangement accordingly.
• Better Without a Vocal (00:59) - In this video, Adam discusses why it's better to create music without vocals, as that allows the video creator the option to lay some voiceover on top.
• Do the Work in Advance (02:46) - When pitching music to video creators, do the work in advance, and approach with specific ideas. This is the most important principle people usually get wrong.
• How to Persuade & Influence (03:22) - In this video, learn how to better pitch music to video creators, by implementing principles from one of my favorite books: Influence, science and practice. In this video video I look at two of the principles, reciprocity, and social proof. And how you can use these to convince a video creator to purchase your music.