Welcome to Bobby Borg's Music Marketing for the DIY Musician. In this video, Bobby gives you an outline of his entire course and tells you everything you'll need to know to get the most out of it.
What Is Marketing?3:18
In this video, Bobby takes you through the term marketing and all the steps involved in successfully marketing your product.
In this video, Bobby breaks down the 'Do It Yourself' process and how you can use it to help yourself. After all, it's in the title of this course!
Chapter 1 - Market Research and Goal Setting
Research and Goal Setting—Chapter Introduction0:57
'Research and Goal Setting' is the first official chapter in Bobby Borg's Music Marketing for the DIY Musician. This is the first part of putting together your own complete marketing plan of attack.
When you know where it is you want to go, it is easier to map out the directions to get there. In this video you'll learn how to write your own vision paragraph. This is the first step in 'Research and Goal Setting'.
Strengths. Weaknesses. Opportunities. Threats. Combined they are your SWOT Analysis. This is the next step in 'Research and Goal Setting'.
Without knowing who your customers are, there is no way for you to market to them. This is the third and a crucial step in 'Research and Goal Setting'.
Nobody wants to lose business to someone else. It's important to know who your competitors are and how you have to beat them. This is the next step in 'Research and Goal Setting'.
Testing and Feedback5:32
Hope is not a strategy. Without testing the waters and getting the feedback from others, you'll never truly be great. This is the next step in 'Research and Goal Setting'.
Deciding on Your Goals, The SMART Model4:27
You don't go from playing in your room to selling out Madison Square Garden. The journey is filled with steps, and goal setting is a way to make that journey achievable. This is the final step in 'Research and Goal Setting'.
Chapter 2 - Branding and Product Development
'Strategy' is the second chapter in Bobby Borg's Music Marketing for the DIY Musician. You need to think smart when putting together your own complete marketing plan of attack.
Branding a company and branding a product are two different things. Learn the differences and what makes up a company's brand. This is the first lesson in 'Strategy.'
Branding a company and branding a product are two different things. Learn the differences and what makes up a product's brand. This is the second lesson in 'Strategy'.
You've created a brand for both your company and your product. Now it's time to make it a reality. This is the final lesson in 'Strategy'.
Chapter 3 - Pricing and Distributing
It's what anyone finds out when buying a product. It's important to price correctly both to your product and the customer. Learn everything about 'Price' in this video.
Where are all your products going to go? Who is going to be buying, licensing, and distributing them? Learn everything about 'Placement' in this video.
Chapter 4 - Promoting
'Promotion' is the fourth chapter in Bobby Borg's Music Marketing for the DIY Musician. You need to let everyone know what you're doing as a part of your own complete marketing plan of attack.
Publicity and Advertising7:30
Whether it's your social media news feed, a billboard, or a magazine, ads are everywhere. You can earn them or pay for them. Learn the differences in the first part of 'Promotion.'
It can be your best friend or your worst enemy. The Internet requires its own strategies. Learn what they are in the second part of 'Promotion'.
Word of Mouth Marketing and Guerrilla Street Marketing4:34
You take the recommendations of your friends more seriously than you do an advertisement. Learn how to be the most effective with word of mouth and what a street team can do for you in this part of 'Promotion'.
Sponsorships and Radio Promotion5:41
Getting your song on the radio can be one of the most powerful tools for you. Learn the ins and outs of sponsorship and getting your music on the radio in this part of 'Promotion'.
Direct Marketing and Sales Promotions6:04
How do you get directly to your fans and/or consumers? Which ways are better than others? Bobby will give you the answers in this last part of 'Promotion'.
Chapter 5 - Measuring, Assembling, and Executing
Assembling, Executing, and Measuring—Chapter Introduction1:53
'Assembling, Executing, and Measuring' is the fifth chapter in Bobby Borg's Music Marketing for the DIY Musician. How are you going to put things together; how are you going to do them; and how are you going to measure your results? All in part of your own complete marketing plan of attack.
'Half the money I spend on advertising is wasted; the trouble is, I don't know which half' — John Wanamaker. Learn how to give yourself an edge in the first part of 'Assembling, Executing, and Measuring.'
Executive Summaries, Budgets, Schedules, and More6:36
What is an executive summary? Go watch Shark Tank. How do I create a successful budget and the most efficient schedule? Watch the second part of 'Assembling, Executing, and Measuring.'
Execution Part 1: Funding Your Projects6:13
If you don't have gas in your car, you're not going to get very far. Not everyone has the ability to reach into their pockets and fund their projects and dreams. Learn the other ways to fund your projects in this three-part mini-series of 'Assembling, Executing, and Measuring'.
Execution Part 2: Proactivity, Choosing Partners, and Delegating the Workload5:43
Taking the bull by the horns, grabbing charge of your career, and making things happen is one way to move forward. Another way is to choose the best partner or band members, and make sure no one works more than the other in this three-part mini-series of 'Assembling, Executing, and Measuring'.
Execution Part 3: Going the Long Haul and Learning More About Marketing5:50
Don't look for deals; look for the right deals. Not everyone has your best interest, and you need to learn how to avoid the land mines. Learn what to look for in this last part of Executing and the final video in 'Assembling, Executing, and Measuring'.
Final Words: Where and How to Learn More2:27
Congratulations, you made it through the entire course! You now have the blueprint to create your own customized and highly effective marketing plan of attack. Put these strategies into practice, and 'whatever you do, make sure you do it really well.'
Welcome to "Music Marketing for the DIY Musician", presented by professional artist, author, and educator Bobby Borg. Based on the author’s popular book, this university-level Marketing 101 crash course is for anyone who wants to understand the fundamentals of marketing.
Intended for creative, smart forward thinkers who understand the importance of planning one’s career from the ground floor up, this series will help you find a truly unique position in the marketplace that will set you apart from the masses.
How does this course work? First, in the videos, Bobby concisely explores and explains basic marketing concepts, outlining exercises that allow you to create the strong foundation necessary for building a successful, long-term career.
Topics covered include writing a vision statement, analyzing your customers, sizing up the competition, creating S.M.A.R.T. goals, and strategizing for success (with intelligent branding, product, price, place, and measurement practices), among many others.
Make no mistake: Music Marketing for the DIY Musician does not claim to be the last word in music marketing. It is, however, a perfect introduction to the field with a track record of transforming aspiring musicians from passionate hobbyists into well-informed, compensated professionals. Get your career going today!
Submitted 1 month ago
Some good info
Not so excited about this video, although there is undoubtedly some good common sense info here, it's the over cliched although ultra popular big goal setting and tying yourself down to yearly plans that spoiled it for me.
I am a: Hobbyist, Musician, Logic Pro
Submitted 3 months ago
I actually searched around for similar courses and this by far has been the most informative, thought provoking. In today's independent music world it is critical to have at least a basic knowledge of this info, otherwise if folks ain't buying what you're selling, you've got a hobby!! Thanks Bobby for sharing wisdom
I am a: Musician, Producer, Audio Engineer, Mastering Facility, Studio One
Submitted 6 months ago
This is so helpful w my current situation having a big dream but dont know how to set the first step. So much help to build mind set, i already try apply the advice n gradually see the result. BoBorg is amazing guy thanks a lot . Hoping Groove3 can added more on music business courses
I am a: Student, Semi-Pro, Musician, Producer, Beat Maker, Ableton Live, Logic Pro
Submitted 6 months ago
Clear and helpful!
This program is informative, easy to understand, and motivating. Thank you for all the tips for success in the industry!
Submitted 8 months ago
Thank you! These videos are very helpful and answered a lot of the questions I had!
I am a: Student, Musician
Submitted 9 months ago
Nice lay out of steps, the organization is the thing I like about this video . 80% I already knew.
I am a: Hobbyist, Semi-Pro, Musician, Producer, Beat Maker, Audio Engineer, Sound Designer, Ableton Live, Logic Pro, Pro Tools, Reason, Reaper
Submitted 9 months ago
Thank you for this! It was outstanding and well worth the time. Well done! Highly recommended.
I am a: Professional, Producer, Ableton Live
Submitted 9 months ago
A great overview of the business side of the music business.
A great presentation at the right time. Our band is releasing a series of EPs this year. Great timing.
I am a: Professional, Musician, Audio Engineer, Logic Pro, Pro Tools
Submitted 9 months ago
This is a realistic approach of main ideas any artist is going to face sooner or later to further their career, I have taken Bobby's classes in the past and happy to see this video series covering great aspects with simple examples to get the point across.
Submitted 10 months ago
FANTASTIC series! Highly Recommended.
Grab a notepad and a pen, there is a great wealth of practical techniques and tactics here that you can begin using right away. Bobby teaches from a position of experience; he's been there. He knows this experience what actually works. You get to benefit from his years as a musician, teacher and author (He's written two of my favorite - must read - books on Music Marketing: "Music Marketing For The DIY Musician," and "Business Basics For Musicians").
I am a: Professional