Music Business Tutorial

Music Marketing for the DIY Musician: Creating & Executing a Plan of Attack on a Low Budget

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29 Videos | Length: 2hr 29min 19sec
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Sample this tutorial...

Chapter 1: Introduction

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    Introduction (2:07)


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    What Is Marketing? (3:18)


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    Why DIY? (5:29)


Chapter 2: Chapter 1 - Market Research and Goal Setting

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    Research and Goal Setting—Chapter Introduction (0:57)


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    Vision (5:15)


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    SWOT Analysis (5:06)


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    Customer Analysis (5:34)


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    Competitor Analysis (3:54)


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    Testing and Feedback (5:32)


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    Deciding on Your Goals, The SMART Model (4:27)


Chapter 3: Chapter 2 - Branding and Product Development

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    Strategy—Chapter Introduction (1:04)


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    Company Branding (9:33)


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    Product Branding (7:31)


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    Product Development (6:26)


Chapter 4: Chapter 3 - Pricing and Distributing

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    Price (6:47)


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    Placement (7:46)


Chapter 5: Chapter 4 - Promoting

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    Promotion—Chapter Introduction (2:54)


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    Publicity and Advertising (7:30)


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    Internet (7:23)


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    Word of Mouth Marketing and Guerrilla Street Marketing (4:34)


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    Sponsorships and Radio Promotion (5:41)


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    Direct Marketing and Sales Promotions (6:04)


Chapter 6: Chapter 5 - Measuring, Assembling, and Executing

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    Assembling, Executing, and Measuring—Chapter Introduction (1:53)


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    Measuring (5:45)


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    Executive Summaries, Budgets, Schedules, and More (6:36)


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    Execution Part 1: Funding Your Projects (6:13)


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    Execution Part 2: Proactivity, Choosing Partners, and Delegating the Workload (5:43)


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    Execution Part 3: Going the Long Haul and Learning More About Marketing (5:50)


Chapter 7: Conclusion

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    Final Words: Where and How to Learn More (2:27)


Welcome to "Music Marketing for the DIY Musician", presented by professional artist, author, and educator Bobby Borg. Based on the author’s popular book, this university-level Marketing 101 crash course is for anyone who wants to understand the fundamentals of marketing.

Intended for creative, smart forward thinkers who understand the importance of planning one’s career from the ground floor up, this series will help you find a truly unique position in the marketplace that will set you apart from the masses.

How does this course work? First, in the videos, Bobby concisely explores and explains basic marketing concepts, outlining exercises that allow you to create the strong foundation necessary for building a successful, long-term career.

Topics covered include writing a vision statement, analyzing your customers, sizing up the competition, creating S.M.A.R.T. goals, and strategizing for success (with intelligent branding, product, price, place, and measurement practices), among many others.

Make no mistake: Music Marketing for the DIY Musician does not claim to be the last word in music marketing. It is, however, a perfect introduction to the field with a track record of transforming aspiring musicians from passionate hobbyists into well-informed, compensated professionals. Get your career going today!

Click here to purchase the companion book: print | ebook

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Reviews

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henrykbehr
Submitted 3 months ago

Some good info

Not so excited about this video, although there is undoubtedly some good common sense info here, it's the over cliched although ultra popular big goal setting and tying yourself down to yearly plans that spoiled it for me.

I am a: Hobbyist, Musician, Logic Pro

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Hamilton 1
Submitted 5 months ago

Vital Info

I actually searched around for similar courses and this by far has been the most informative, thought provoking. In today's independent music world it is critical to have at least a basic knowledge of this info, otherwise if folks ain't buying what you're selling, you've got a hobby!! Thanks Bobby for sharing wisdom

I am a: Musician, Producer, Audio Engineer, Mastering Facility, Studio One

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Perum Permata Regency 2
Submitted 7 months ago

Recommended!!!

This is so helpful w my current situation having a big dream but dont know how to set the first step. So much help to build mind set, i already try apply the advice n gradually see the result. BoBorg is amazing guy thanks a lot . Hoping Groove3 can added more on music business courses

I am a: Student, Semi-Pro, Musician, Producer, Beat Maker, Ableton Live, Logic Pro

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Singer/Songwriter
Submitted 8 months ago

Clear and helpful!

This program is informative, easy to understand, and motivating. Thank you for all the tips for success in the industry!

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Tyler
Submitted 10 months ago

GREAT!

Thank you! These videos are very helpful and answered a lot of the questions I had!

I am a: Student, Musician

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Piper
Submitted 11 months ago

Structured

Nice lay out of steps, the organization is the thing I like about this video . 80% I already knew.

I am a: Hobbyist, Semi-Pro, Musician, Producer, Beat Maker, Audio Engineer, Sound Designer, Ableton Live, Logic Pro, Pro Tools, Reason, Reaper

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SongWriterProducer
Submitted 11 months ago

Outstanding!

Thank you for this! It was outstanding and well worth the time. Well done! Highly recommended.

I am a: Professional, Producer, Ableton Live

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EricBaragar
Submitted 11 months ago

A great overview of the business side of the music business.

A great presentation at the right time. Our band is releasing a series of EPs this year. Great timing.

I am a: Professional, Musician, Audio Engineer, Logic Pro, Pro Tools

Ease of Use
 
 
 
 
 
Quality of Videos
 
 
 
 
 
Value of Training
 
 
 
 
 
Access to Videos
 
 
 
 
 
lil_lutzka
Submitted 1 year ago

Great series!

This is a realistic approach of main ideas any artist is going to face sooner or later to further their career, I have taken Bobby's classes in the past and happy to see this video series covering great aspects with simple examples to get the point across.

Quality of Videos
 
 
 
 
 
Jay GIlbert
Submitted 1 year ago

FANTASTIC series! Highly Recommended.

Grab a notepad and a pen, there is a great wealth of practical techniques and tactics here that you can begin using right away. Bobby teaches from a position of experience; he's been there. He knows this experience what actually works. You get to benefit from his years as a musician, teacher and author (He's written two of my favorite - must read - books on Music Marketing: "Music Marketing For The DIY Musician," and "Business Basics For Musicians").

I am a: Professional

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Bobby Borg
BOBBY BORG is a former major label, independent, and DIY recording/touring artist. He served as the VP of Special Events for the Los Angeles chapter of the American Marketing Association and as Chairman of Music Business at Musician’s Institute in Hollywood, California. A recipient of UCLA Extension’s Distinguished Instructor of the Year Award, Borg teaches DIY music marketing both online and on campus, and he speaks regularly at Berklee College of Music and other distinguished schools worldwide. Borg is the author of Music Marketing for the DIY Musician, Business Basics for Musicians, and over 1,000 magazine and blog articles. He is the founder of Bobby Borg Consulting, where he assists rising music professionals globally. He lives in Los Angeles. His website is www.bobbyborg.com.

Products by Bobby

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Music Marketing for the DIY Musician: Creating & Executing a Plan of Attack on a Low Budget is rated 4.6 out of 5 by 18.
Rated 2.5 out of 5 by from Some good info Not so excited about this video, although there is undoubtedly some good common sense info here, it's the over cliched although ultra popular big goal setting and tying yourself down to yearly plans that spoiled it for me.
Date published: 2018-03-24
Rated 5.0 out of 5 by from Vital Info I actually searched around for similar courses and this by far has been the most informative, thought provoking. In today's independent music world it is critical to have at least a basic knowledge of this info, otherwise if folks ain't buying what you're selling, you've got a hobby!! Thanks Bobby for sharing wisdom
Date published: 2018-01-21
Rated 5.0 out of 5 by from Recommended!!! This is so helpful w my current situation having a big dream but dont know how to set the first step. So much help to build mind set, i already try apply the advice n gradually see the result. BoBorg is amazing guy thanks a lot . Hoping Groove3 can added more on music business courses
Date published: 2017-11-12
Rated 5.0 out of 5 by from Clear and helpful! This program is informative, easy to understand, and motivating. Thank you for all the tips for success in the industry!
Date published: 2017-11-05
Rated 5.0 out of 5 by from GREAT! Thank you! These videos are very helpful and answered a lot of the questions I had!
Date published: 2017-09-05
Rated 4.5 out of 5 by from Structured Nice lay out of steps, the organization is the thing I like about this video . 80% I already knew.
Date published: 2017-07-31
Rated 5.0 out of 5 by from Outstanding! Thank you for this! It was outstanding and well worth the time. Well done! Highly recommended.
Date published: 2017-07-25
Rated 4.5 out of 5 by from A great overview of the business side of the music business. A great presentation at the right time. Our band is releasing a series of EPs this year. Great timing.
Date published: 2017-07-24
Rated 4.5 out of 5 by from Great series! This is a realistic approach of main ideas any artist is going to face sooner or later to further their career, I have taken Bobby's classes in the past and happy to see this video series covering great aspects with simple examples to get the point across.
Date published: 2017-07-19
Rated 0.5 out of 5 by from The worst video tutorial ever ! The guy simply try to sell his book. Nothing informative in this video. It is only a waist of time. Seriously groove3 !
Date published: 2017-07-19
Rated 5.0 out of 5 by from Great explanation for professional musicians Bobby Borg manages to communicate complex and important information in a way that is easily understandable and practical for DIY musicians. In my opinion, his material is very well organized and he breaks everything down and finds the most important information that he explains in a way that makes it seem a lot less complicated than it actually is. Thank you for putting so much work and efforts into your videos and course material! It's truly amazing!
Date published: 2017-07-19
Rated 5.0 out of 5 by from Must-see!! Amazing!! These videos contain all the essential information and all the key elements about marketing. Watch them and you will be ready to set up your professional project and achieve your goals! Very interesting and very helpful for the people who want to conceive a plan in order to build efficiently their business - and make it work (especially in the music industry: musician, producer, publisher, etc...)
Date published: 2017-07-19
Rated 5.0 out of 5 by from Amazing Lectures! I have never taken a class in marketing before, and for someone wanting to pursue a career in the music business, this class really helped me understanding the basics of music marketing. I am confident that this information will help me in my career. Thanks Bobby!
Date published: 2017-07-19
Rated 5.0 out of 5 by from good lesson, good lesson, much needed. it was relevant.
Date published: 2017-07-19
Rated 5.0 out of 5 by from Kept my attention The first two intro videos kept my attention because Bobby uses simple visuals while he's talking. They were simple but they also helped me to better understand the breakdown of what marketing really is. I prefer the direct classroom experience but this is the closest thing to being there!
Date published: 2017-07-19
Rated 5.0 out of 5 by from FANTASTIC series! Highly Recommended. Grab a notepad and a pen, there is a great wealth of practical techniques and tactics here that you can begin using right away. Bobby teaches from a position of experience; he's been there. He knows this experience what actually works. You get to benefit from his years as a musician, teacher and author (He's written two of my favorite - must read - books on Music Marketing: "Music Marketing For The DIY Musician," and "Business Basics For Musicians").
Date published: 2017-07-19
Rated 4.5 out of 5 by from Most important knowledge in a compact and accessible form It's an honor to be the first to review this course - informative, visual, easy to understand, full of real life examples. Although, I already knew a lot of concepts since I'd been studying marketing and branding. But this course has given me a fresh view on those things, making them more ordered and practical. I believe that it's perfect for those who learn music marketing from scratch. It provides the most important knowledge in a compact and accessible form. So, you get a solid groundwork to explore the business and find your way to success. Thank you for sharing your experience, Bobby!
Date published: 2017-06-21
Rated 4.0 out of 5 by from Awesome tips on marketing There are tons of useful tips and info for bands and solo artists. Would have loved to learn more tips specifically for producers and songwriters.
Date published: 2017-06-21
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