Music Business Tutorial

Intro To Music Publishing: A Creative and Business Perspective For Musicians

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23 Videos | Length: 4hr 39min 45sec
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Chapter 1 : Part 1

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    In this first video, Bobby Borg and Michael Eames introduce themselves and give you an overview of what you'll lean in this course.

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    Copyright Basics Pt. 1

    In this first video, Bobby and Michael introduce you to Music Publishing and touches on the different layers of Copyright from: What's included in a Copyright, How Do You Get a Copyright, and How Do You Prove a Copyright?

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    Copyright Basics Pt. 2

    You?ve gotten your feet wet with Music Publishing and Copyright. Now time to learn about Joint Works, and Work Made for Hire.

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    Copyright Basics Pt. 3

    In this video, you'll learn about Compulsory Licensing for Records, and Split Sheets.

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    Copyright Basics Pt. 4

    In this video, you'll learn about Copyright Registration, Different Methods and Costs for Copyright, and the big worry: Copyright Infringement.

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    Copyright Basics Pt. 5

    The last of five-parts in Copyright Basics and probably the most applicable to you: Sound Recording Copyrights and Major Foreign Copyright Differences.

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    Publishing Your Music - Income Streams

    Time to switch gears from Copyright Basics to Income Streams. You'll learn about Shares of the Publishing Pie, Types of Income, Mechanical Royalties, Controlled Composition Clause, and who is the Harry Fox Agency?

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    Income Streams - Performance Royalties

    Lets dive a little deeper into Income Streams and talk about how your music earns you money through performance royalties and who the people are that collect your money.

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    Income Streams- Sync Royalties

    You'll get paid differently depending on how your music is played or used. In this video you'll learn about Sync Royalties and the different additional incomes available to you.

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    Income Streams - Print

    Another form of Income Streams is Print. Here you'll learn about Print Royalties, the Types of Print Royalties available to you, and the Division of Incomes.

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    Income Streams - Electronic Transmissions

    "Bobby, Michael, I still want to learn about Music Publishing when it comes to streaming, downloads, and other merchandise. How can I learn more?" Find out in this video!

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    Income Streams - Foreign Sub-Publishing

    You've made something that is being used internationally... Congrats! Here you'll find out how Foreign Sub Publishing Income, Mechanical Royalties, and Performance Royalties are handled.

Chapter 2 : Part 2

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    Bobby and Michael welcome you to part 2 of this course.

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    Publishing Companies & Deals Pt. 1

    In this first lesson, Bobby and Michael introduce you to Publishing Companies and Deals. You'll learn about Why to Use a Publisher, What Publishers Do, and the different Types of Deals.

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    Publishing Companies & Deals Pt. 2

    Continuing on Publishing Companies and Deals, you'll learn about the Deal Points in Standard Contracts, "Non-Exclusive" Exploitation Deals, and Exclusive Exploitation Deals.

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    Starting Your Own Publishing Company

    Ever thought about opening up your own Publishing Company? It's a good thing Michael has his own and he teaches you everything you need to know from working with Performing Rights Organizations, the Registration Process, and Handling Admin Duties.

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    Where & How to Pitch Your Music

    You've got music that you want to pitch in hopes of getting placement. In this video Bobby and Michael tell you where and how to pitch your music, as well as the nuances that come with them.

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    Your Songs - What Pros Look For

    Professionals expect a quality standard in music they recieve from Structure, Lyric, Melody, Style, and Master Quality. Learn about the differences and what it means to average or exceptional.

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    Song Critique - Breaking It Down

    In this video, Bobby and Michael break down some songs submissions and explain why they

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    Product Innovation - Extending Your Brand

    When you write a song, you create a lot of ways to make money and extend your brand. In this video, Michael and Bobby give you 30 ways to make money from one song.

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    Inspiration & Creativity Pt. 1

    Inspiration and Creativity is what every creative person hopes to have everyday. Sometimes you don't always feel inspired or creative. Here you'll learn different ways to keep you and others inspired and creative.

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    Inspiration & Creativity Pt. 2

    "MUSIC, MUSIC! GET YOUR MUSIC HERE! 99c FOR A DOWNLOAD! GET EM WHILE THEY'RE HOT!" You've probably heard about promotion but not sure where to start. In this video Bobby shares some promotional strategies that work!

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    Its A Wrap!

    You've got a well-rounded introduction to Music Publishing, time to wrap it up with a review of Part 1 & 2.

Product Overview

Welcome to Intro To Music Publishing: A Creative and Business Perspective For Musicians. This 2 part entry level video series is based on Bobby Borg’s popular book Business Basics For Musicians, and is for beginners who want to understand the fundamentals of music publishing, as well as for more advanced musicians who need a solid business refresher.

Both parts are presented in a conversational and easy-to-follow style, and in part one, Bobby Borg (a seasoned musician, consultant, author, and educator) with Michael Eames (the owner of a successful publishing firm), break down topics into two main categories: 1) Copyright Basics and 2) Income Streams. Sub categories include everything from understanding how to divide percentage shares in a song, registering your copyrights, and fighting infringement claims, to understanding mechanical, performance, synch, print, electronic transmissions, and foreign sub publishing incomes.

In part two of the video series, the guys break down the topics covered into three main categories: 1) Publishing Deals, 2) Your Songs, and 3) Creativity, Innovation, and Promotion. Sub categories include everything from understanding what publishers do and starting your own publishing company, to understanding elements of a great song and how to pitch and promote them to professionals, to expanding your revenue streams and harnessing your creative powers.

The unique position of this course is that it is presented with the intention of “breaking down the basics so that it sticks.” To do this, the most important fundamentals are emphasized focusing on your rights in your music and lyrics, United States Copyright law, and the 1976 Copyright Right Act and all of its amendments and revisions to the most current laws.

Make no mistake: Intro To Music Publishing: A Creative and Business Perspective For Musicians is not intended to be the last word in music publishing. Rather, while providing you with a strong foundation upon which almost anyone can solve their music publishing problems, it encourages you, and offers the resources to dig deeper and learn more on your own.

See the individual tutorial descriptions for more detailed info, and watch “Intro To Music Publishing: A Creative and Business Perspective For Musicians” today!

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Intro To Music Publishing: A Creative and Business Perspective For Musicians is rated 4.9 out of 5 by 28 .
Rated 5.0 out of 5 by from Very informative and detailed course! It cast light to areas that are full of details and can be sometimes pretty intimidating. And those two guys know their stuff! Fantastic!
Date published: 2020-10-22
Rated 5.0 out of 5 by from High Level stuff They really break down the basics so it sticks! Really high level stuff for the beginner musician. After watching this tutorial, I ordered Bobby's books. Incredibly helpful and comprehensive.
Date published: 2020-04-21
Rated 5.0 out of 5 by from Extremely relevant to the subject matter of the presentation. This got me interested and I am glad I took this course. Well worth the time spent. Not a second wasted. So much helpful, useful and thought provoking information. Highly recommended.
Date published: 2020-03-13
Rated 5.0 out of 5 by from very well delivered very informational
Date published: 2019-08-28
Rated 5.0 out of 5 by from Great breakdowns and depth of knowledge Very well detailed term meanings and visuals of subjects, also fun and engaging personalities as well as interesting examples of real events.
Date published: 2019-05-14
Rated 5.0 out of 5 by from Lots of useful info. Excellent!
Date published: 2019-02-16
Rated 3.0 out of 5 by from Good information. But, technically very difficult to listen to. Please use two microphones when doing this sort of production. The conversation is constantly shifting back and forth between the two hosts. The boom guy in a little slow and we can hear the room on too many occasions. It is very distracting.
Date published: 2019-02-05
Rated 5.0 out of 5 by from Very Motivating!! Great information!! A lot of questions I had about the Music Publishing Business were answered!! Awesome Course!!
Date published: 2019-01-28
Rated 5.0 out of 5 by from A MUST for creatives! Michael is so knowledgable and breaks it down in such a practical, understandable way!
Date published: 2019-01-05
Rated 5.0 out of 5 by from Essential viewing for EVERY musician... Even as a professional songwriter, I'm always baffled by the complexity of music publishing. These videos help to lift the veil and empower any musician at any level to better understand how things actually work! I wish there was a way to make this course mandatory viewing for anyone entering into a career in the music business. It would probably save everyone a lot of headaches. Thank you Michael and Bobby for explaining how things work in such a comprehensive yet easy-to-understand way. Knowledge is POWER!
Date published: 2019-01-05
Rated 5.0 out of 5 by from Entertaining and Educational1 I was familiar with Bobby Borg from watching some of his tutorial videos that are available on YouTube. As for this series I would request that they update it by including some of the changes to copyright law enshrined in the recently passed MMA (Music Modernization Act).
Date published: 2018-12-23
Rated 5.0 out of 5 by from Very Insightful Video Series! This a fantastic series that not only explains useful info for both the upcoming music artist and the accomplished as well. Great info on how to get the most exposure for you music publishing and get opportunities for TV and Film. I highly recommend, Bobby Borg really put together very important info that artist need to know about the business.
Date published: 2018-12-23
Rated 5.0 out of 5 by from Highly Recommended This course is a must watch for both those moving towards a music carrier and working artists as a refresher course. The material is well explained and the finer points re-emphasized creating a great balance throughout.
Date published: 2018-12-20
Rated 5.0 out of 5 by from Very helpful and to the point! This is perfection! It's a must to take the course by every single artist out there.
Date published: 2018-12-19
Rated 5.0 out of 5 by from Intelligent and Articulate These videos are well organized and intelligently presented. Great work. Very useful overview.
Date published: 2018-12-17
Rated 5.0 out of 5 by from Absolutely Fantastic! Whenever it comes down to the business, it all matters. This course absolutely matters. And this is only an intro?! I want more, bring me more!
Date published: 2018-12-16
Rated 5.0 out of 5 by from Pinnacle I never knew there were so many avenues concerning music publishing. This man is the pinnacle of music business. I've read all his books and I wouldn't be making these moves I'm making if I had never picked up a copy of Music Marketing for the DIY Musician. Bobby also offers consultations for 1 on 1 sessions.
Date published: 2018-12-15
Rated 5.0 out of 5 by from Spot On Expertise Really great videos. Both Bobby and Michael have such extensive knowledge and expertise that really shines through in these videos. If you're a new musician looking to get true insight on the publishing world, this is for you. And even if you're not a beginner, this stuff will simply make you feel more at ease that you're doing things the right way. Kudos guys :)
Date published: 2018-12-15
Rated 5.0 out of 5 by from Awesome Insight Found this super helpful. Great for artists at any level.
Date published: 2018-12-15
Rated 5.0 out of 5 by from How To Grow After reading Bobby's book I just had to see if he had more information available ...I am beyond happy with all the information I've learned and recieved if you want to go places in your music career Bobby Borg is the guy to help you get there
Date published: 2018-12-14
Rated 5.0 out of 5 by from This is a must for all musicians This is a very important essential as a musician because it helps you learn a side of the industry others ignore till they have to learn the hardway. Thank you for these awesome videos. I hope they make more of this stuff it's phenomenal and absolutely necessary!
Date published: 2018-12-14
Rated 5.0 out of 5 by from Very Legit As a full student in two of his classes, I can say that this course is truly helpful and is the real deal. You’ll find everything in his book as well. Great quality and easy to understand, this is truly a great video course for anyone interested.
Date published: 2018-12-14
Rated 5.0 out of 5 by from Great Video! There is never enough information to receive in the world of business, but this is a wonderful place to start! Bobby Borg is sure to include all the options and points of view that there is and you can tell he has the experience and he has dealt with all of the scenarios he talks about.
Date published: 2018-12-14
Rated 4.0 out of 5 by from Very Helpful Its a really well made video, with a good prodcution value and progression.
Date published: 2018-12-14
Rated 5.0 out of 5 by from music publishing demystified by the OG bobby b! Bobby Borg is an absolute genius -- he explains concepts in such a way that i just want to learn more. i am so happy to have stumbled upon this video series and can't wait to watch every last one and unlock all the secrets of the publishing biz!!! thank you for making it look so easy, bobby!!
Date published: 2018-12-14
Rated 5.0 out of 5 by from The right tools you need This video can help different artists, producers and any musician to build Music publishing the correct way! It saves you time and money I really recommend you to see this
Date published: 2018-12-14
Rated 5.0 out of 5 by from Practical and helpful! Nice videos. They are really helpful and enlighting!
Date published: 2018-12-14
Rated 5.0 out of 5 by from Very useful, easy to understand After reading the business and marketing books written by Bobby, it is so nice to have a videos to over and compliment the knowledge I gained through the books. The videos are well done, easy to comprehend and I think that this are very good for anyone who wants a very complete introduction to music publishing.
Date published: 2018-12-14
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