-
Music Marketing: Press, Promotion, Distribution, and Retail
-
Acknowledgements
-
Preface
-
Creating a Marketing Plan That Works
-
-
The Big Picture
-
Defining Your Goals
-
Finding Your Audience And Defining Your Market
-
Components Of An Effective Marketing Plan
-
Budgeting! The Components Of A New Release Budget
-
Tailoring Your Plan To Your Strengths
-
Making Money Through Merchandise Sales
-
-
The Artist As A Brand
-
How Merchandising Works, Who’s Involved, And Where The Money Comes From
-
Putting Together Your Plan: What To Make, What Not To Make, How Much To Make, How To Make It
-
Merchandising Sales And Distribution Strategies
-
How to Sell Your Music Online: Digital Retailers and Distributors
-
-
Digital Distribution Basics
-
Online Music Retail Models
-
Online Music Retail Outlets
-
Online Music Distributors
-
Traditional Brick-and-Mortar Distributors
-
-
Physical Music Distributors: The Process And The Players
-
When Do You Need Physical Distribution?
-
Independent Artists And Distribution
-
The Details
-
Co-Op
-
Communicating With Your Distributor
-
Marketing to Traditional Retail
-
-
Setting The Stage: The Problems With Retail, And How Smart Stores Are Overcoming Them
-
The Importance Of The Independent Retailer And Retail Coalitions
-
How Smart Independents Are Competing In This Environment
-
Consignment And Pricing Considerations
-
Retail Marketing Opportunities And Resources
-
Cover Art And Effective Packaging
-
Soundscan And Ultimate Chart
-
Online, Mobile, and Video Marketing
-
-
It All Starts At Home
-
Seo: Making Your Site Pop!
-
Measuring Your Online Traffic And Marketing Results
-
What Is Rss And Why Should I Use It?
-
Social Networking
-
The Mobile Revolution
-
Video Marketing
-
Advertising
-
-
Print Advertising Options: Consumer, Trade, And Co-Op Print Ads
-
Researching Your Print Advertising Outlets
-
Media Advertising: Radio And Television
-
Online Advertising
-
Components Of An Effective Ad
-
Timing Your Ad Campaign
-
Publicity
-
-
Press Kit Essentials
-
Common Problems With Promo Kits
-
The Importance Of A Press Story
-
Determining Your Press Outlets: Print, Radio, Tv, And Online
-
How To Pitch Print Media
-
Independent Publicists
-
Radio Promotion
-
-
How Radio Works
-
When Should You Consider Radio Support?
-
How A Terrestrial (Brick-and-Mortar) Radio Station Is Structured
-
How Noncommercial Radio Works
-
Marketing To Noncommercial Radio
-
How Commercial Radio Works
-
Independent Radio Promoters
-
Internet Radio: The Future Of Radio
-
Making the Most of a Tour
-
-
Key Players In The Touring Business
-
Promoting The Show: Working With The Venue
-
Promoting The Show: What You Should Be Doing To Promote Yourself
-
Promoting The Show: Press
-
Promoting The Show: Retail
-
Tour Support From A Label
-
Timing Is Everything!
-
-
Timing The Pre-Release Marketing Of Your Record
-
Long Lead Pre-Release Marketing (15 To 20 Weeks Out From Street Date)
-
Moderate Lead Pre-Release Marketing (7 To 14 Weeks Out From Street Date)
-
Short Lead Pre-Release Marketing (up To 6 Weeks Out)
-
How To Service Key Marketing Outlets Pre-Release
-
Post-Release Marketing Recap
-
Phase Ii Marketing: Capitalizing On Your Success
-
Conclusion
-
About the Author
You currently have no notes/bookmarks